The 3 C's of Branding - Consistency, clarity and character
When you find yourself browsing your newsfeed online or walking through a shopping mall, what draws you into a store front or onto a business' page? It's normally not the fine print or the policies. It's the visual aspects that caught your eye and welcomed you in with a visual connection. When you see an image with a LV monogram pattern you may automatically know that it is a Louis Vuitton ad. You ,as the consumer, become familiar with a brand's logo and colors and know over time after seeing it frequently who is doing the advertising of a product. This builds a relationship and familiarization between you and the brand.
Developing a strong visual identity comes with a number of benefits. It helps create an emotional connection with customers, which leads 57% of customers to increase spending. Consistent visuals unify a brand's messaging so people instantly recognize the company across all channels.
They can build brand trust by informing potential buyers about products or services. And a well-designed visual identity can boost brand awareness and make people more likely to purchase, especially since 64% of people want brands to connect with them.
Branding includes the entire suite of branding elements that a company uses such as brand awareness, user profiles, videos, social media posts, logo, content strategy – literally everything.
Visual identity or visual branding, on the other hand, is what visually communicates a company’s values and personality. The goal of a visual identity is to make an emotional connection between the brand and consumer through the colors, shapes, and fonts that are used in the company’s logo design, website, and business cards.
We all know that first impressions are crucial, and the reality is that potential customers will see your visual branding before they see anything else. Potential customers need to be immediately attracted to your visual identity so they feel connected to your brand and want to learn more.
Tools to Help with your Brand
Graphic Designer - Establish your logo, colors, aesthetic, and team brand etc..
Marketing Team - Strategize marketing plans while utilizing the visual brand elements
HR Consultant - Helps structure policies, systems, profiles, client awareness
Social Media Management - Build an online presence across social platforms